Rennweg Legal.
Brand concept for a fictional Zürich business law firm — monogram, navy & brass, a calm and confident microsite.
How does a firm earn trust before the first word is spoken? Rennweg Legal is a fictional business law firm on Zürich’s Rennweg — and our concept study for serious luxury: an interlocked monogram, deep navy with brass, classic typography and a website that radiates discretion.
Logo
The RL monogram interlocks both letters into a single mark — as emboss, signature and seal. Plus the spaced wordmark with the subline “Rechtsanwälte Zürich”.
Palette
Deep Navy carries the authority, Warm Ivory the calm, Muted Brass sets the few, valuable accents — Graphite and Stone Grey mediate between them.
Typography
A classic Garamond serif for headlines and quotes, Inter for everything functional — the voice of a firm: measured, clear, without volume.
For headlines and the big statements.
For body text, labels and interface.
Brand applications
Stationery, reception with wall emboss, conference room and the details in leather and brass — the monogram runs through every touchpoint with the brand.
Website
A one-page firm world in navy and brass: Zürich night panorama in the hero, six expertise columns, partner portraits, philosophy quote and insights — with calm reveals and scrub parallax on the large images.
Social Media
A curated Instagram grid — statements of stance, expertise cards and Zürich moments in the same navy calm — plus a moodboard for visual language and tone.
